DEAR HOME / NIKE SPEC
2020 | BRANDED CONTENT
This is a spec ad and portrait of two of the world's best youth boxers, Meryland Gonzalez and Steven Navarro. These two world class athletes fight in-and-out of the ring with dreams of a better future for their communities.
The inspiration behind the piece came from a saying that Meryland's dad, Jorge
calls her which is, "Concrete Rose"--meaning that she's an image of hope, resilience, and beauty, emerging from a tough area. We hope Meryland's and Steven's story not only inspires kids to take pride in where they come from, but also encourages them to fight for a better future for their communities.
Featuring: Meryland Gonzales & Steven Navarro
Co-Creator: Gabriel Gaurano
Composer: Ethan Uno
Colorist: Abdullah Ghazal